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HOdo Home Cooperated with China Railway Media, Delivered the Concept of Softness and Comfort
Published in: 2019-11-18
Recently, HOdo Home brought HOdo velvet soft underwear to the high-speed train media, and passed through Beijing, Hebei, Shanxi, Shandong, Anhui, Jiangsu, Hubei and other provinces. HOdo velvet offered consumers a soft warmth and comfort in this winter.
As a national underwear HOdo brand with a history of 62 years, HOdo Home has changed its traditional factory thinking. From the perspective of users, it accurately analyzes market needs. No matter from material selection, production technology, style, design style or brand concept, it is actively catering to current consumption trend. It launched a new category of HOdo velvet-soft underwear, which perfectly combines the aesthetics of the style with the comfort of wearing, creating an industry explosive and defining a new fashion for Chinese underwear.
With the rapid development of high-speed trains, HOdo Home and China Railway Media have jointly explored a broader brand development space and pushed China's underwear brands to start a new communication journey. China Railway Media will continue to make efforts to help HOdo achieve large-scale communication across the country and detonate the double volume upgrade of word of mouth.